RedKite
Brief
Redkite is an established leadership development company working in the engineering and aerospace sector. The founder wanted a new site that represented her and added value for her existing clients that was a place for them to go to for resources.
RedKite also wanted to increase their followers and connections on LinkedIn and provide value to their audience.
Approach
We worked as a team to develop the information-rich site to create a 'customer journey' led website.
A LinkedIn campaign was run to increase the number of followers and a process was put in place to connect with each delegate that went through one of redKite's development programmes.
An email campaign was also put in place to drive traffic to the website and strengthen the redKite brand.
Results
The modern, friendly and professional look of the site fitted the ethos of the company and the personality of the founder.
Through the LinkedIn campaign visitors are regularly driven to the website to make use of the Resource Library which adds value for redKite's customers.
New business was procured through LinkedIn by potential customers seeing posts and understanding what services redKite offers.
New Website
Examples of email footers and LinkedIn posts
